In order to rank high in search engine results, your web domain must be authoritative and able to provide valuable information to those who visit. Earning links is critical for improving how search engines perceive your domain. Since 2003, we at Digital Current have been helping companies to build quality links and external content in order to increase brand awareness among consumers. Our time-tested strategies and tactics will enable us to bolster your online authority and place your site at the top of search engine results. Our proven techniques include S.M.A.R.T. content marketing, publisher outreach, visual graphic creation, influencer engagement, link earning scholarship programs and real guest posting.
What You Can Expect When Working With Us
Industry expertise in verticals including SaaS, professional services, technology, finance, retail and e-commerce
Strategies with a focus on collaboration and quality to increase rankings long-term
Transparency and weekly updates on any progress from a dedicated account manager and marketing team
A team based in the United States with 13 years of experience building quality links for mid-size, high-growth and enterprise companies
Our clients have been very impressed with our level of service. Byron W., the owner of Writers Access, Inc. said: “Digital Current is lighting the SEO industry with innovation and distinction…Count me in as a fan member.” Steven G. from Decor Planet said similar words: “Digital Current’s team really have this SEO game figured out! They have delivered incredible results for our company.”
What’s the Recipe for Quality SEO Link Building Services?
In the course of our company’s lifetime, we have learned that three things matter when it comes to effective link building: a sound strategy, great content and targeted outreach. Links are a critical part of search engine ranking algorithms. However, not all links are created equal. High-impact yet natural links are designed by a long-term ranking strategy that places great content, strategic distribution and targeted promotion at the top of the priority list. When combined, these tactics don’t merely build links. Instead, they earn them by engaging those who visit your site and provide real value. By earning natural links, your business can experience powerful results designed to improve your ranking in the wonderful world of search engines. Earning natural links can also help you to achieve your most important goal: boosting search results short- and long-term.
Link authority and brand signals are considered the most important factors when it comes to search engine rankings. Each year, SEOs come together to decide which factors have the largest impact on search results. Time and time again, effective links remain at the top. The #1 goal of Google is to increase the relevance and usefulness of search results. Over the course of the years, Google has tested changing the link-based ranking algorithm numerous times from Panda to Penguin to Hummingbird. They have reduced the importance given to backlinks and implemented strategies to reduce link spam. While the latter strategy proved to be successful for increasing search result relevance, the algorithm changes have had the opposite effect. Google finally concluded that links remain the best indicator of the value of a website. Based on these findings, we expect that search engines will continue to place a heavy emphasis on natural, high-quality links for years to come.
Digital Current’s Unique Approach
Our SEO approach has been time-tested and proven to be effective. Our in-depth process has been refined through constant innovation and intense testing procedures over the last 10 years for hundreds of clients. We study search marketing on a daily basis and only use future-focused tactics to help our clients achieve their goals.
The backbone of our technique is based on the Five Pillar Strategy. The Five Pillar Strategy allows us to deliver real results that have a positive influence on your end goals and produces measurable ROI. As the anchor of your customized SEO plan, the pillars allows us to lay the right foundation on which your enterprise can rest and flourish. We will plan campaigns with conversion in mind as well as produce, distribute and promote relevant content. We will properly optimize this content and build the links needed to earn trust with search engines and customers.
Audit and Research
Each of the projects at Digital Current begins with a strategic consultation and audit. At this point, we dive deeply into the workings of your business to get a feel for how it works. We evaluate your customers, your competitors, the current state of your business and your future goals to gain a complete picture of how your company operates.
The information we collect with this process is then paired with market research to identify the best forward direction to take. Our team will place a high focus on how to generate value-adding content in order to provide useful information to your target audience. Smart marketing is about help, not hype. Effective link development is about creating high-quality content that helps potential customers to achieve their goals. In return, they will help you by voting for your brand on social media and linking to your domain.
Developing useful content requires that you have a working knowledge of your target audience and an understanding of the problems they are seeking to solve. Cutting-edge market research techniques, SEO tools and custom audits allows Digital Current to determine what type of content and trending topics your audience is looking to learn about. We identify gaps in your narrative throughout the sales cycle and examine opportunities to motivate your readers to link to, share and like your content.
Along with our own market research, we will take a detailed look at your competitors to learn what makes them successful and to take advantage of new opportunities. By analyzing how your competitors attract links and areas where they can improve, the Digital Current strategists can make calculated decisions and fine-tune your campaign for maximum success.
Strategic Content Development
After collecting market data and consumer information, Digital Current will create a content marketing road map for your campaign that will drive content creation and distribution. This plan will help ensure that all of your assets attract backlinks, provide enduring value for your target audience and encourage shares in the long term. As we continue to develop content, our team will ensure that each piece embodies the following qualities:
Data-rich: Data-rich content provides practical information that can be cited or sourced. This type of content represents thought leadership and increases the perceived authority of your brand within your specific industry. Data-rich content includes guides, how-to resources, curated lists, infographics, educational articles and polls/surveys.
Emotionally Attractive: Content with an emotional appeal or attraction will capture readers’ imaginations and make them feel like they must share it. Emotionally appealing content includes industry expert polls and awards that play on the ego, entertainment-focused articles, humorous e-cards and satirical memes, event marketing, scholarships and charity/cause promotions.
Problem Solving: Content oriented towards solving a problem for your readers will compel them to link to the content or share it with others. This type of information is generally utilitarian in nature and tends to be “evergreen.” It also has a heavy focus on industry audience and customer segment. Examples include widgets and tools.
Content Promotion and Distribution
Suppose a tree fell in the dead center of a forest with a hundred-mile radius. Would anyone hear it? Of course not, unless you happen be in the middle of the forest as well. Likewise, the best content in the world will not do you an inch of good if no one knows it exists. Businesses need to spread the word and make it easy for people to consume, share and link. Digital Current uses a special content amplification process that targets the online locations where people in industries relevant to yours are most likely to congregate. By finding “hot spots” to share your content, we add real value for readers to learn from, thereby bolstering your reputation as a trusted brand and earning natural links that attract qualified visitors to your site.
EDU and Scholarship Link Building Service
Offering scholarships is an effective way to earn credibility and links from sites with high domain authority. Our full-service scholarship link building service allows us to help you develop, maintain, promote and administer scholarship programs for you. We will work closely with you to design a scholarship appropriate for your industry and your audience.
Link Reclamation, Cleanup and Monitoring
Digital marketing is constantly in a state of flux. Websites, consumers, search engines and brands are all subject to change at some point in their history. Staying up to date can be exhausting and time-consuming, but the results are worth it. If you let changes slip by the wayside and go unnoticed, you can jeopardize your rankings and diminish long-term success. Link reclamation and monitoring can help keep your company afloat by providing you with SEO link building tactics that work.